What Are Recommended Retail Prices (RRP)?

Last Updated: 07 Feb 2025

The price that you wish to retail your items at depends on your market, your overheads and your competition. However, the general rule is to multiply the wholesale price (excluding VAT) by 2.4.


For example: If you buy an item for £1.25 + VAT then you would expect to sell that item for £2.99. An item priced at £1.66 could be retailed at £3.99. If you are buying in volume and receiving the quantity discounts then you will be making a greater profit by following the same general rule.

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